December 2007 Columns

Feeling Un-Appreciated
By Art Waskey
2007.12
Recently, I was assisting with a rep’s technical quotation; he had spent a considerable amount of time learning and evaluating the customer’s manufacturing needs through plant visits and interviews with their engineers. Unexpectedly, we were notified that purchasing was initiating a two hour reverse auction (an on-line bidding frenzy where the last and lowest offer gets the award) to make the final vendor selection.

When was the last time you provided technical assistance and/or invested considerable communication time with a client only to learn that the decision-maker was making the final decision based solely on the lowest bid?
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